Marriot and Body Shop Aims and Objectives Essay

introductionMarriot is an foreign brand however the purpose of this controlled assessment, they lead be my local crinkle known as London Heathrow Marriott-LHM. Marriott is currently a private peculiar(a) company (PLC) and has two other(a) private investors as owners of the company. The Marriott hotel was founded in 1993 and is regain in Harlington, Hayes. Currently its grate employee turnover for the month of September (2010) is an emergence of 10.1%. Marriott acquires approximately 133,000 employees world wide and between 8,000-9,000 employees in the UK.My other local vocation is The Body crop. The Body Shop is an international businessDefinition of AimsThe long-term goals a business wants to hand. Goals that a business wants to achieve to be successful.Explain what puzzles areDefinition of objectivesThe specific steps interpreted by a business to achieve a goalObjectives wealthy person to S.M.A.R.T, this stands for* Specific* Measurable* Achievable* Realistic* TimeMar riotts heads* lymph gland Satisfaction Superiority* Marriott Profitability & Owner Return on investment funds* Associate SatisfactionMarriotts objectives* GSS (Customer Target) 75% (satisfied with overall service) * Sales turnover of 20m per annum* Labour turnover less than or equal to 25%Summarising Marriotts aims and objectivesMarriot hold back set themselves three aims that they hope to achieve. These three aims vary from make a profit on their investment to guest and employee satisfaction. Marriotts root aim and objective concenteres on client satisfaction. They are going to light upon this goal by being customer focused and meeting customer considers. To achieve this they volition do everything in their power to keep their customers clever to give recommendations to other people and for them to keep coming back to their hotel. They need to deliver the wow factor by providing the best quality of service. They nail down to meet this aim by encouraging their guests to complete a client Satisfaction Survey.To achieve their aim they need 75% of their customers to be satisfied. The management team reviews all these surveys to find out what they need to modify on to make the hotel and make it the best in the industry. They also focus on associate satisfaction which focuses on the employees. They are striving for labour turnover less than or equal to 25% therefore Marriott hope not to lose more than 1 in 4 of their employees. They aim to make employees satisfied by ensuring their staff is happy. They will achieve this aim by motivating their staff and rewarding them with staff benefits for example LHM state Valuable room rate, food and beverage, and retail discounts at global Marriott locations.This gives the employees the face that Marriott cares about them. Also the enumerate of settle that is offered by Marriott is higher than approximately equivalent jobs. This makes the employees want to stay as they know that there is a very slim chance t hat they will find this amount of pay anywhere else, or they may not get the same amount of bonuses-motivating them to do better- The want the communication between the staff and Marriott management to be strong as this gives the employees the sense that they are involved within the business.Their third base aim and objective focuses on Income and money made. Marriott want to make a profit and have a sales turnover of 20m per annum. By doing this they will be able to maintain share prices and reward shareholders with dividends. Furthermore they will be able to do this by increasing sales tax revenue for this hotel. This has been set out by the management & senior Marriott personnel in the US. The will achieve this by providing the best quality of service.body shopAims* conduct business in the beauty industry* Fair trade* harbor human rights customers and staff* Protect the Environment and planetbody shop objectives* Continue to grow by maximizing sales * All our suppliers have signed the Code of conduct supporting ethical, fair trade program. * meliorate working conditions for body shop employees and protecting their Human rights * Every result packaging is made from 100% recycled materials Summary of the body shop aims and objectives