AT&T “Don’t text while driving” Essay

This deadly Combination is brought to a heart wrenching point in the YouTube ikon called Dont schoolbook enchantment whimsical is withal a campaign started by AT&T in 2010 It can wait. Everyday batch are killed in car accidents. Motor vehicles are responsible for the lives of many another(prenominal) innocent drivers and passengers on the lane. A common reason responsible for these accidents bring school textbooking while impetuous. Texting and driving projects horrific accidents whose consequences can be fatal and smell changing. AT&T supports drivers to not text and drive on the road through and through their Dont text while driving advertisements. In cardinal of the short stories, a young man suffers from brain misemploy as a consequence to the text message Where r he was sending while operating a motor vehicle. Another single of AT&Ts short stories personifies a sister of a texting and driving victim.AT&Ts tv sets a humane mood, implements trustworthy spokespe rsons and uses style in textual information to appeal to the auditory sense while convincing viewers to not text and drive. AT&Ts Dont text while driving painting establishes a relatable mood highlighted by the compass of the stories. Opening this powerful video is Missouri State Officer Grant Hendrix, he was the first-class honours degree responder on the scene of Mariah Wests fatal accident. He describes her personal disfigurement from her car violently colliding with a freeway barrier. Getting clogged up Officer Hendrix then says, its funny the first topic I discover well-nigh her was her shoes lying in the path in a large pool blood I noticed her shoes and I thought this is a young girl, thats the first thing I thought when I saw this girl and at that point is why I noticed her cap and gown was soundless in her car and that she was going to graduate the next day this was more(prenominal)over a really horrific essayn all because of a senseless text message (054)Seei ng a veteran officer get emotional, point admitting he sees these sorts of things often makes a powerful statement. Near the end of the video he making a poignant statement saying, She paid the netprice for her smell Ive had to do this more than once she was not the provided victim that I devote dealt with and it never gets any easier and it wint get any easier was it worth it losing your life over that text message(718) In the Yeah tosh with the sister of a victim, the setting is in the comfort of a home. Audiences can relate to the setting because or so everyone has or strives to take hold a place to call home. Ashley, the sister of a texting a driving victim, can no longer be at comfort in her own home without her sister. Knowing she sent the text message that caused the death of her sister is something she finds difficult overlook.In contrast, the Where r commercial-grade ends with a young man in a renewal center. He sits in the middle of the clinic holding a sign of t he text that interchanged his life. border him is a wheel chair, exercise balls, and building blocks meant for children. The setting portrays his new life learning how to function in order to have a expression life again. In both cases, the setting appeals to pathos but in contrasting ways. The earshot can relate to both situations by having a place to call home and what the consequences of texting a driving would be if ones life was changed forever. The relaxed familiarity of a home can quickly change the mood of an audience after a traumatic experience. Additionally, a rehabilitation clinic is not an ideal place for a person to want to dismiss the rest of his or her life. Pathos is seen in these advertisements by connecting to the audiences emotions. The setting evokes feelings of sympathy with the audience to create a relatable mood.Not only does the setting persuade audiences to not text and drive, the speakers presented in the commercials are presumptive and trustworthy. AT&T has respectfully not hired actors to speak about the hazards of texting and driving in their commercials. Instead they use real people who have personal knowledge and experience of the effects of texting a driving. AT&T effectively uses ethos by getting the audience to identify with the spokesperson. They are median(prenominal) citizens whose lives were completely changed because of a text message. The sister in the Yeah story Ashley, ramifys of her sister saying how funny she was and how her sister was always texting her. One could tell they had a strong relationship before it was destroyed by the fatal car accident. Likewise, by moreover listening to the man with brain abuse talk, the audience sympathizes with him. As he struggles to put on ashirt, we see the physical effects the accident has taken on him. This video also strongly appeals to pathos because it makes the audience pity the speakers. An emotional connection is do by the audience and the speakers in these adv ertisements.With that said, AT&T addresses the problem of texting and driving through ethos and pathos presented by the commercials speakers. Along with identifying with the speakers, AT&Ts Dont text while driving video portrays a unique style to convince the audience to not text and drive. For example, after the speaker tells his or her story, a blank clean-living screen appears with the individual text message in bold, black letters. The matte screen with opposite colors proposes a straightforward persuasion technique that forces the audience to focus on the screen and the message being presented. These innocent approaches appeal to pathos because each holds a strong message that stimulates the audiences emotions. At the end of the video, AT&T provides source information from Virginia Tech contribute dated from the year 2009. Studies show that you are 23 times more likely to be involved in an accident when texting and driving. (821) any of the textual information presented in the advertisement depicts pathos. AT&T constructs a reasonable argument of not texting and driving through the style show throughout the video. Indeed, texting and driving is a rising problem in society. many a(prenominal) lives are taken or even changed forever because of this selfless act. more people need to be informed of the consequences of texting and driving, and AT&T did just that. AT&Ts Dont text while driving video convinces viewers to not text and drive through their many persuasive techniques. The commercials not only stimulate the audiences perspective, they effectively use visual stimuli to present and desist drivers from texting and driving. In light of the speakers credibility, ethos is present in the video as well. The settings, moods, speakers, and style all contribute to the persuasion of an audience in this video. AT&T not only sells cell sounds, the accompany took it upon themselves to present a problem caused by cell phones.AT&T has the ability to engage an audience while promoting a cause and advertizing their cell phone company in their Dont text while driving video. On a personal note I have found myself guilty of doing this from time to time, I am shamed to admit it but its true. I dont conceptualise anyone should be texting while driving, but how do I argue against something I am guilty of myself?Do I use the old power saw do as I say, not as I do? That seems very hypocritical, but after watching this video I have to say stop and think before picking up that phone while driving. It moved me the most seeing the sister Ashley wrought with guilt over her sisters death. This was the most powerful for me, having lost soulfulness I too felt guilty over losing it stamped AT&Ts message right in my heart. Lisa Walsh