Big Energy Case Study

Question: Describe about the Big energy case study? Answer: Introduction: An organization behaviour (OB) study is done to analyse the behaviour of an individual or group of organization. It helps in analysing employees' job satisfaction, motivational method, psychology, emotions, personality and attitude towards his/her job (Adhikari, 2003). As per the given case study, it is noted that Big Energy being a giant in the private sector, acquired XYZ Energy, a major government owns Energy Company. Big Energy can influence his new employees after knowing their behaviour, personality, performance etc. This particular study is aiming at understanding the impact of the integration model employed by Big Energy in acquiring XYZ Energy on the overall attitudes, values and behaviour of the individual as well the groups exists in the XYZ organization. It is used to study the behaviour of both groups, as well as the individual performance in the organization. This particular study has been executed following the below-mentioned steps Analysing the impact of integration model followed by Big Energy in acquiring XYZ Energy on the overall attitudes, values and behaviour influenced by individual personality; Providing recommendations to help in motivating employees as well as help in developing good team or groups. Impact of Absorption of XYZ Energy by Big Energy: As per the given case study, it is noted that Big energy has acquired XYZ Energy due to which the organization evidenced several adverse effects on their current business model as well as on current employee's performance, attitude etc. In this section of the study, the impact of this integration model has been analysed based on several bases: Psychological study: This study helps in analysing the behaviour of an individual, changes in an individual behaviour or work performance due to this absorption process (Glăveanu, 2008). The result of this analysis shows that the employees of XYZ Energy are having problem in working strategy, methods of Big Energy that gives an adverse effect on the old employees as well as business performance of the organization. Sociology Analysis: This analysis is done to identify the behaviour of different group of the organization (Macionis, 2007). Both the organizations were having groups working on the common task of absorption of XYZ Energy with Big Energy groups may be separated due to which many issues occurred in the long run programs. Social Psychology Analysis: This analysis is done to know both the positive and negative effect of each other working in the organization. When different people of different cultures are working in a group for the common goal, there should be proper coordination as well as the understanding among all of them so that the performance of work is better. In the long run job, if the coordination, understanding among the employees is not good there will be several adverse effects. The main focus of Big Energy after absorption of XYZ energy should be managing old as well new employees so that the work for a common goal in the long term (Middleton, 2002). After absorption of the new organization, the Big Energy should try to manage their workforce diversity by improving their work culture, work model, etc. so that both the employees are comfortable in it (Hartnell, Ou and Kinicki, 2011). The organization is aware of the old employees behaviour, beliefs, thoughts, working style but after absorption company conduct this study to know the attitude, personality, beliefs, thoughts and etc of new employees who are going to work in Big Energy environment (Thompson and McHugh, 2009). To maintain the company's name in the market Big Energy should try to work taking into consideration both employees working style, ability to perform the work so that both can understand each other first and then they will be a better group with a positive impact on organization (Biswas, 20 09). Big Energy should conduct the study of OB so that they can know the level of loyalty, commitment towards work for their previous organization and with the help of that analysis result they can estimate loyalty and commitment level toward Big Energy. Impact on attitude: In order to understand the impact of integration model on attitude of the employees, there is requiring assigning their roles and responsibilities so that Big Energy can understand whether they are satisfied with their job or not (Ajzen, 2011). This attitude related study shows that they are facing problem regarding environment of the organization (Harms, 2008). Therefore, the first think that the organization has to see is that whether this specific issue decrease the loyalty of employees towards the organization (Card and Giuliano, 2011). It is also noted that Big Energy having different groups working on common task or objective, so group meeting is required to know the problem that an individual of that group are facing. This can be in coordination with other employees (El-Katsha and Watts, 2002). Impact on values: As per the McGregor's Theory X and Theory Y, impact on values of the people working in the organization can be assessed (Hoffman et al, 2011). In the context of values analysis, Theory X indicates that it is the employees of the organization who are not satisfied with their job and if they get the chance any instance will avoid doing their job. Big Energy therefore needs to identify whether the new employees who are coming from XYZ organization are of this kind is not. Again, the Theory Y assesses whether the employees of Big Energy followed their duties according to the goals and objective for better performance or not (Valle Santos and Teresa Garcia, 2006). It is noted that there are few employees in the organization think that by setting objectives and goals before starting the work will help in improving their performance as well as will increase organizations performance also (McGregor, 2002). After absorption organization has to conduct this study as to know the loyalty of every individual towards his/ her work. There are different methods by which Big Energy can know the problem if any employees are facing regarding organization culture, style of working, his/her roles and responsibilities, in coordinating with other co-workers (Hargreaves, 2011). On the basis of these methods also organization can know the behaviour, thoughts, attitude, and personality of the any individual or group members. Some organizations conduct various in-house competitions like photo elicitation, management or technical games, art or drawing related competition (Dulaimi, Ling and Bajracharya, 2003). Big Energy can also organize these competitions to increase or motivate their employees to perform better. These methods help in knowing the qualitative behaviour of the employees by knowing which organization can motivate them to work. To motivate employees to work as some employees are from other working environment knowing their behaviour is important (Hiriyappa, 2009). After knowing the behaviour organization can change their rules and regulation, working style etc., but taking into consideration both new as well as old employees (Eatough et al, 2011). Impact on behaviour: After the absorption of XYZ Energy by Big energy many things changes like the employees attitude towards the organization, their working condition etc., which de-motivated many employees. After the absorption process, the culture and behaviour of both organizations were combined to strength the ability of achieving goals but, in this case, there were seen some side effects of the absorption or acquisition (Kehoe and Wright, 2013). The main focus of Big Energy should be on motivating their employees after absorption. It can be done by analysing the behaviour, personality, attitude, beliefs of an individual present in the group manager or the team lead will motivate their subordinates to work accordingly (Robbins, 2001). Managers are also motivated by their lead to work properly to achieve the objective or goal decided (Latham, 2007). With the help of study of OB, organization can improve the interpersonal skills of individual as well as the group present in Big Energy (Ferrell, Fraedr ich and Ferrell, 2005). The interpersonal skills are like leadership, negotiation, team building, motivation etc. By knowing the behaviour of the individual present, in the organization manager can easily motivate his team members that improve his leadership skill (Chiang and Hsieh, 2012). Every group of Big Energy has people from different culture, personality, attitude, level of loyalty towards work as well as towards organization, to manage them and make them work for a common goal is the biggest task which every team lead has to face (GagneÃÅ' , n.d.). By knowing their personality, attitude, beliefs, working style will help the manager in managing its team lead. Big Energy after absorbing XYZ Energy should conduct the study of OB so that the leads of the group are aware of their subordinates behaviour and personality that will help them to influence them to work up to the expectation level of the organization. If the organization after absorbing XYZ Energy has to change or i mprove the working environment both new employees and old are to be considered (Pinder, 2008). New employees of Big energy are from the different working environment so to make them comfortable with the working environment of Big Energy, organization has to change its style of working, environment in which both the employees can do work. Recommendations The integration model adopted by Big Energy aims at competitive advantage of the organization that helps in gaining long term profit. The main focus of this model is on integration rate of the organization. The big Energy should analyse the behaviour of the employees to increase the efficiency of organization i.e. behavioural model. The management of Big Energy should always be transparent and efficient in understanding the behaviour, attitude and value of their employees. The recommendation for the management of the Big Energy can be explained with the help of OB model. There are various models that Big Energy organization uses to conduct the study of OB is: Autocratic Model This model describes the power, roles and responsibility of the employees working in Big Energy. Every employee according to his or her is given power or authority, and they have to work according to that only (Miner, 2007). The main focus of this model is to describe the power and authority of the employees who are working in the organization and the employees who are new in the organization. If the authorities are not described to old and new employees, then there are chances of adverse affect in the long run program or job. Collegial Model The main focus of this model is teamwork of the organization. After absorbing XYZ Energy, there are many new employees and the team present have added many new subordinates that can make the problem for the team leader (O'Shaughnessy, 2013). So this model helps the lead to manage the team work of the organization and develop a good coordination among all the employees of the team (Suppiah and Singh Sandhu, 2011). Supportive Model This model helps in knowing the leadership quality of the team lead (Zedeck, 2011). Each team is having new members, so the team lead should be aware of the behaviour of their subordinates that will help them in managing their team. Big Energy should work on the morale of their employees to motivate them for performing better and in coordination. In this case after integration of both organization the morale of remaining employees were going down which de-motivated them from working, so Big Energy should firstly try to increase the level of value system, organization culture so that remaining employees can work comfortably in the new atmosphere after absorption. References Adhikari, H. (2003). Organizational Change Models: A Comparison. SSRN Journal. Ajzen, I. (2011). The theory of planned behaviour: reactions and reflections.Psychology and health,26(9), 1113-1127. Bailey, C. (2007). A guide to qualitative field research. Thousand Oaks, Calif.: Pine Forge Press. Biswas, S. (2009). Impact of Interaction between Organizational Culture and Organizational Structure on HR Practices. Asia-Pacific Journal of Management Research and Innovation, 5(2), pp.102-108. Card, D. and Giuliano, L. (2011). Peer effects and multiple equilibria in the risky behavior of friends. Cambridge, Mass.: National Bureau of Economic Research. Chiang, C. F., and Hsieh, T. S. (2012). The impacts of perceived organizational support and psychological empowerment on job performance: The mediating effects of organizational citizenship behavior.International Journal of Hospitality Management,31(1), 180-190. Dulaimi, M., Ling, F. and Bajracharya, A. (2003). Organizational motivation and inter-organizational interaction in construction innovation in Singapore. Construction Management and Economics, 21(3), pp.307-318. Eatough, E. M., Chang, C. H., Miloslavic, S. A., and Johnson, R. E. (2011). Relationships of role stressors with organizational citizenship behavior: A meta-analysis.Journal of Applied Psychology,96(3), 619. El-Katsha, S. and Watts, S. (2002). Gender, behavior, and health. Cairo: American University in Cairo Press. Ferrell, O., Fraedrich, J. and Ferrell, L. (2005). Business ethics. Boston: Houghton Mifflin Co. GagneÃÅ' , M. (n.d.). The Oxford handbook of work engagement, motivation, and self-determination theory. Glăveanu, V. (2008). Research Methods in Social Psychology: A Comparative Analysis. Europe's Journal of Psychology, 4(1). Gordon, J. (2003). Pfeiffer's classic activities for developing leaders. San Francisco, CA: Pfeiffer. Gordon, J. (2007). The Pfeiffer book of successful leadership development tools. San Francisco, CA: Pfeiffer. Hargreaves, T. (2011). Practice-ing behaviour change: Applying social practice theory to pro-environmental behaviour change.Journal of Consumer Culture,11(1), 79-99. Harms, P. (2008). One or many. Hartnell, C. A., Ou, A. Y., and Kinicki, A. (2011). Organizational culture and organizational effectiveness: a meta-analytic investigation of the competing values framework's theoretical suppositions.Journal of Applied Psychology,96(4), 677. Hiriyappa, B. (2009). Organizational behavior. New Delhi: New Age International. Hoffman, B. J., Bynum, B. H., Piccolo, R. F., and Sutton, A. W. (2011). Person-organization value congruence: How transformational leaders influence work group effectiveness.Academy of Management Journal,54(4), 779-796. Kehoe, R. R., and Wright, P. M. (2013). The impact of high-performance human resource practices on employees attitudes and behaviors.Journal of Management,39(2), 366-391. Latham, G. (2007). Work motivation. Thousand Oaks, Calif.: Sage Publications. Macionis, J. (2007). Sociology. Upper Saddle River, N.J.: Pearson/Prentice Hall. McGregor, J. (2002). THE ARCHITECT AS STORYTELLER: Making Places in John Hedjuk's Masques. Architectural Theory Review, 7(2), pp.59-70. Middleton, J. (2002). Organizational behavior. Oxford, U.K.: Capstone Pub. Miner, J. (2007). Organizational behavior 4. Armonk, N.Y.: M.E. Sharpe. O'Shaughnessy, J. (2013). Patterns of business organization. Hoboken: Taylor and Francis. Pinder, C. (2008). Work motivation in organizational behavior. New York: Psychology Press. Robbins, S. (2001). Organizational behavior. Upper Saddle River, N.J.: Prentice Hall. Schermerhorn, J., Osborn, R. and Hunt, J. (2000). Organizational behavior. New York: Wiley. Suppiah, V., and Singh Sandhu, M. (2011). Organisational culture's influence on tacit knowledge-sharing behaviour.Journal of knowledge management,15(3), 462-477. Thompson, P. and McHugh, D. (2009). Work organisations. Basingstoke: Palgrave Macmillan. Valle Santos, M. and Teresa Garcia, M. (2006). Organizational change: The role of managers' mental models. Journal of Change Management, 6(3), pp.305-320. Zedeck, S. (2011). APA handbook of industrial and organizational psychology. Washington, DC: American Psychological Association.

Chivalry Needing Comeback free essay sample

It was very important that someone would follow these laws because many people were strong believers in religion. Christianity was the largest religion during that time and the belief of Christianity is that following god and obeying God would give that person the gift of eternal life in Heaven. Heaven is described by Christianity to be a holy, pure, and a free from sin kingdom that was made by God. In the middle ages it was to win the favors of worthy women that men adhered to a higher standard of social behavior. Courtesy, honor, generosity and   faithfulness became as important as a superior warrior. This code of chivalry made a man a knight and worthy of love to a woman, otherwise he was considered a brute with a sword. A knight would be in comparison to a police officer or soldier that would fight for the right justice and to protect innocent civilians from harm. We will write a custom essay sample on Chivalry Needing Comeback or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page If someone was found to be dishonest or untruthful they would be executed or be in death machines like the guillotine that would chop a person’s head off in front of a large crowd. According to Authorsolen. om the number of cheating scandals has been rising in the past decade. Tiger Woods a professional golfer that has won 14 major golf championships and the highest paid professional athlete in the world was caught cheating on his wife on 27, November 2009. Tiger Woods was sponsored by Accenture, Tag Heuer, ATamp;T, Gillette, Gatorade, Electronic Arts, Upper Deck and Nike all dropped sponsorship with Tiger Woods after news broke out about his sex scandal. Tiger Wood’s actions caused him to have negative publicity as his approval ratings started dropping. Millions of children look up to Tiger Woods as a role model and wanting to accomplish their goals like Tiger Woods has and performing their best in athletics. Accenture made a statement about dropping sponsorship with Tiger Woods saying â€Å"At this time Tiger is not the proper representative for our product. † The dropping of sponsorships by companies don’t want a person representing their product or business if the media is writing negative reports about their representative being dishonest, unfaithful and controversial. During sex addiction therapy Tiger Woods claimed an astonishing 120 women have had a sexual affair with him according to the National Enquirer. Elin Nordegen officially decided to end the marriage of 5 years by signing divorce papers after learning about the 120th woman to have sex with Tiger Woods, which caused a $500 million settlement. On 20 February 2010 Tiger Woods made his first public appearance since when the scandal broke out apologizing for his actions and saying he was the only person to blame. Tiger Woods wasn’t loyal to his marriage and has been trying to regain his popularity in the past year, but that still doesn’t make up for promise his vows he said at his marriage ceremony that he broke. In today’s modern society everyone has cell phones, internet, and cable television to get their news and entertainment. Television programs on TV have became more vulgar over the years especially reality shows. MTV’s number one rated program is â€Å"Jersey Shore,† in the show it depicts the life of 8 â€Å"guidoes†

Adventure Essays - Abraham Lincoln, , Term Papers

Adventure Adventure As I walked into the building I felt my heart pulsating in my chest. My body temperature rose until my face was flushed and my hands were cold. My whole body shook as in an earthquake. I could feel my heartbeat travel all the way down to my feet. I told myself to pull it together. In five hours this would all be over. As I walked I seemed to draw the attention of strange people. They sized me up and down and led me down a long hallway, up some old wooden stairs and into a room. They told me to wait there until someone came to get me. I looked around. There were barren walls and tables covered with papers. Chairs were stacked against the wall and I noticed another doorway. Afraid of what I might find, I quietly sat down. I waited 20 minutes until a frazzled women came running up the stairs. She smiled and said she was very excited to see me. I smiled back and felt a sigh of relief. All the pressures and tension that had built up in my body seemed to float away. She was extremely nice and told me I would fit right in. She told me to go downstairs and start right away. With the confidence she gave me, I felt I could conquer the world. I knew I had the skills and the personality to do a good job. As I rounded the comer to see where I would be, I stared in awe. Shiny glass objects and all the candies in the world were placed neatly on the counter. Naive, I didn't realize people were laughing at my excitement. They knew exactly what I was getting into. Just then I heard a high screaming voice. I looked around and saw a little red-haired boy crying and pointing at me. The whole store turned and stared at me. I was scared and confused, and wondered why such a small boy was even screaming at me. I never did anything to him; I didn't even know him. I tried to figure out what the boy was saying by reading his lips. They quivered as they spoke in a shaky voice. Finally I figured out what he was saying ... Lollipop. That was the first of many adventures as I sold candy at the Marlborough Country Barn. I was excited because it was my very first job, but that excitement was quickly replaced with the screams and cries of little children begging their parents to buy them candy, or the mad rush of cleats running over to my small counter to decide what candy they wanted as a reward for winning that afternoon's soccer game. No matter what I faced with little children, I still went to work and put up with them. Now I quietly snicker every time I see a new candy girl at the Barn. Links Hypertext or hypermedia objects that, once selected, will connect ou to related documents or ther areas of nterest. Login Aprocess by which you gain access to computer by givnig it our username ane password netiquette The network equivalent of respectfulness and civility in dealing w/ people and organizations. Network Agroup of computers(two or more)that are connected to one another through variousmeans, usually cable or dial-in Acceptance Essays

Witch of Blackbird Pond essays

Witch of Blackbird Pond essays At sometime in your life have you ever had to relocate and start a new routine that your not use to? Well, in the novel The Witch of Blackbird Pond, by Elizabeth Speare, the main character Kit moves from the sunny island of Barbados to dreary Connecticut, a totally different environment and culture because her grandfather who raised her dies. From the time before she steps her first foot on American soil, problems are already stirring up with her. In the novel, Kit has to deal with the maturation process, relocating, and friendship. Everyone knows what a year can do to a person. Kit is no exception, there is definite proof in the novel that Kit under goes the maturation process. For example, in the beginning of the novel she is immature. She is immature and wont except the fact she has to adjust to living in Connecticut. She didnt want to admit how disappointed she found this first glimpse of America (Speare 7). This quote gives the reader proof she didnt like America at first sight. However, in the middle of the novel she adjusts slightly to typical Puritan life. She goes to church with her family and she does the chores around the house like a Puritan women is expected to do. She doesnt dress in her flashy dresses anymore either. At the end of the novel, she is almost totally transformed into an adult. She realizes the true values in life and falls in love with Nat. She also makes decisions for herself, such as deciding to leave on a ship which is ironically named Witch, to America with Nat. A big part of what helps Kit mature in the novel is her relocating to Connecticut from the Barbados islands. There is a big difference between the Barbados and America. One of the most obvious is the weather and climate. Kit wasnt too fond of New England cold, damp gloomy weather. Among other things, the town is very small. The whole town will be talking about it by night fall (Speare 39...

The effects of globalization on design (brand globalization and the Essay

The effects of globalization on design (brand globalization and the design industry) - Essay Example To have a consistent and definite visibility the companies require having a design that represents them. Designing a logo requires a lot of research. The designing of a logo is not an area of art where the creativity has to take over. Designing a logo is a combination of creativity and logic. A company must have a clear idea about how they want to position themselves in the market. Not all the key features of the company can be represented by the logo, so the company especially the designers have to decide which feature they want to highlight in their logo. A logo is not just a symbol it is a symbol which makes the company statement with the help of visual icon. Many companies like Nike, Microsoft and Coke are known for their logo design. They have been successful in positioning themselves in the global market with the help of their logo design. Logo design also wins the company the global recognition. This current trend of global branding with the help of logo design has placed a lo t of responsibility on the design industry. It becomes one of the main services for the design industry to design logos that help companies to expand. The design industries often have to do extensive research on the product of their clients and their area of operations. This helps them to design a logo and the promotion message for their clients which are effective. Designing a logo indeed plays an important role in the global branding of the company. 1 Globalisation and Design Globalisation is interconnection of countries economically. Globalisation has made all the companies realise that they must follow marketing strategies that are applicable globally. To enter foreign country a company must be very careful regarding the branding strategy followed by them. In global arena to establish a brand that is recognised by all requires a lot of thought process. Companies today are aware that they have to go global sometime during their expansion and chalk out their strategies accordingly . Consistent brand recognition all over the world is the main aim of all the companies. To design a logo and company message the design industry has to do a lot of research. Especially on the visual impact it has on the customers worldwide. The landscape has changed in the world of branding due to globalisation. According to experts brand must have a global reach. Brand visibility is a must for all companies who want to trade across the borders.2 However some brands do get advantage of being regional. The regional identity gives a lot of brand the ability to operate successfully in their nation. Consumers do recognise these brands as national brands and this gives them an added advantage. On the other hand to survive in international market these brands must have a global appeal. A new middle class has emerged in the BRIC nations namely, Brazil, Russia, India and China. This new customer base has deep pockets and for companies to target them a global approach is required. The design industry has to work on the presentation of these companies in such a way that all these countries feel included. Most companies try to break away from their regional identity to have a global appeal. Coke and Pepsi are the best example they always try to have a global approach .However, there are few companies like Dominos that do promote themselves globally with their regional

'Critically discuss the common law duty of seaworthiness' Essay

'Critically discuss the common law duty of seaworthiness' - Essay Example It is also used as a shipment receipt after the goods have been delivered. This receipt is mandatory for the shipment process and it is required that an authorized individual from all three parties, i.e. carries, shipper, and receiver, signs this document as it serves as an evidence of receipt of goods in the desired condition (Schmitz). This bill is very useful in situations where the good received are damaged while they were in good condition when loaded on to the vessel or when the receiver does not receive the goods at all. The process of carrying goods by the sea can be somewhat complicated with reference to defining the parties involved and their position in the entire process (Low). The contract begins between the shipper and the carrier who takes the responsibility of delivering the good from one port to another. Since the bill of lading receipt is issued by the carrier, the responsible party in case of any discrepancies in the quantity, quality, or condition of the good deli vered would be the carrier. It must be noted that the receiver of good is in more cases not the shipper but the consignee. It can be said that the bill of lading is the prima facie evidence between the shipper and carrier and conclusive evidence between the carrier and the consignee (Andersson). In the entire process of shipment, the ship owner has certain obligations to the shipper and the consignee. These obligations can be divided in to three parts of before commencement of the voyage, during the voyage, and after the voyage has been completed (Baughen). These obligations include providing a vessel which seaworthy, a reasonable dispatch of cargo, protection of cargo, not deviating from the route and delivering the cargo in time, at the right destination, in the desired condition (Baughen). Providing a Seaworthy Vessel The obligation to provide a seaworthy ship for the voyage is understood between all parties even when it is not explicitly agreed upon. There has been much debate r egarding the definition of the term â€Å"seaworthiness†. Though it generally implies that the carrier provides a ship which is physically fit to stand any perils of the sea and complete the journey. Not only is it settled that the ships provided by the carrier will be seaworthy in the general sense but it will also strong and sit enough to make it through any perils that might come across on the voyage along with strong furniture and other equipment in order to receive the cargo (Dockray and Thomas). Though different branches of Maritime law make use of the same definition of the term â€Å"seaworthiness†, this definition is little broad to explain the condition of the ship in this context. Seaworthiness under Carriage of Goods by Sea Even though the definition of seaworthiness has been changed a number of times under common law, Harter Act, and Hague/Hague-Visby rules, the term is still based on the same principles. It has been stated under common that the ship must be fit enough â€Å"to meet and undergo perils of the sea and other incidental risks which of necessity she must be exposed in the course of the voyage† (Kopitoff v. Wilson 380). Moreover, seaworthiness has

Analysis of Cross Cultural Management of Ericsson Company Assignment

Analysis of Cross Cultural Management of Ericsson Company - Assignment Example The different countries have different beliefs, traditions, and religions giving rise to a wide array of the cultures. The management of the companies has grown keeping in view with the culture of the different countries giving rise to the cross-cultural management. It has become a prime concept in the context of the modern business environment for the development of the business. The corporate culture today is involved in understanding the essence of the different cultures of the countries. It has become important for the companies to understand the cultures of the countries they operate and influence the operations of the companies. The companies in the different countries employ the people of the country who are influenced by the domestic culture. It is important to understand the culture to understand the operations and the activity of the employees in the countries. The management has to get a hold over the culture to influence the change in the organization and to look into the development of it. It has become an integral part of the organizations in the world over and it is not merely an â€Å"add-on†. (Lakomski, 2005, P. 42; Tjosvold & Leung, 2003, P. 156)   The paper will deal with the business case of Ericsson. Ericsson is a Swedish telecommunications company and a firm in the industry that can offer end-to-end solutions in the sector. The company has been successful in its operations in the world over and India, as a market held a good proposition for the country. In fact, about 40% of the total calls made in the world are routed through the networks of Ericsson.  This underlines the size of the company and the prospect, which the company possesses. In the case of India, Ericsson has entered the market at the start of the 20th century. The company dealt in the switches in the electric board. India, as a market of the mobile technology, took a giant step in the decade of the 1990s